Untracked snow on an open slope beside a stand of dark pines under flat winter light.

OffPiste Digital

Digital tools for independent outdoor brands.

See the work

The Work

Gear Finder

An interactive tool that helps customers find their perfect ski in 60 seconds. Built for boutique manufacturers who would rather shape boards than answer sizing emails.

A skier answers five questions. How tall they are, what they weigh, how they ski, where they ski, and how they want the ski to feel. Every model in the lineup gets scored against those answers. One ski comes back, at one length, with the reasoning written out.

The Gear Finder result screen showing a recommended ski at full height, its recommended length, the reasoning behind the match, and a card listing the answers the skier gave.

Vanilla HTML, CSS, and JavaScript. No frameworks. Drops into an existing site in an iframe or a script tag, and takes the brand's own colors, fonts, and photography. Open the demo in a new tab

Snow loaded pine trees packed together, seen from above.

What I Build

Tools for the brands
behind the gear.

I build interactive digital tools for independent ski, climbing, and bike brands. Gear Finders that match a customer with the right product. Websites that look as good as the gear on them. The kind of digital presence a small shop deserves and never has the time to build.

A ski tourer climbing a ridge with skis strapped to their pack, an open snow range opening up behind them.

About

Run by a skier.

OffPiste Digital is run by Jay, a skier, climber, and mountain biker who builds digital tools for the brands behind the gear. I know your products because I use products like yours. I know your customers because I am one.

Contact

Want to see a Gear Finder with your products in it? Reach out.